As the founder and creative force behind the womenswear brand Pair Up, I was responsible for all aspects of its development and execution. This encompassed establishing a brand ethos centered on transparency and sustainability through the exclusive use of reclaimed textiles and local production. My role included personally sourcing unique deadstock fabrics, designing and developing all garments with a focus on minimizing waste, managing relationships with ethical local manufacturers, and implementing circular practices. Furthermore, I oversaw all of the visuals, including photography, styling, and print/web design, to create a cohesive brand identity that reflected pair up's core values and unique aesthetic.