Partnering with Keds on this special giveaway was a fun opportunity to create something truly unique and handcrafted. Recognizing my clothing brand and love of small batch goods, Keds invited me to design and produce a limited run of hand-dyed sneakers. The result was ten exclusive pairs of Keds, featuring a distinct color palette developed through close collaboration with their creative team. My involvement encompassed the entire creative process, from experimenting with dye techniques and selecting the perfect hues to the addition of custom shoelaces made from fabric remnants. This project showcased the beauty of handcrafted design within the context of a well-known brand.

As the founder and creative force behind the womenswear brand Pair Up, I was responsible for all aspects of its development and execution. This encompassed establishing a brand ethos centered on transparency and sustainability through the exclusive use of reclaimed textiles and local production. My role included personally sourcing unique deadstock fabrics, designing and developing all garments with a focus on minimizing waste, managing relationships with ethical local manufacturers, and implementing circular practices. Furthermore, I oversaw all of the visuals, including photography, styling, and print/web design, to create a cohesive brand identity that reflected pair up's core values and unique aesthetic.