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Product Design
Hand-dyeing
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Keds is an American footwear brand known for creating the original canvas sneaker in 1916. With its simple, timeless design and rubber soles, Keds became a cultural staple, worn by icons like Audrey Hepburn and Yoko Ono. Best known for its classic Champion sneaker, the brand has championed casual style and comfort for over a century.
THE PROJECT
KEDS
Partnering with Keds on this special giveaway was a fun opportunity to create something truly unique and handcrafted. Recognizing my clothing brand and love of small batch goods, Keds invited me to design and produce a limited run of hand-dyed sneakers. The result was ten exclusive pairs of Keds, featuring a distinct color palette developed through close collaboration with their creative team. My involvement encompassed the entire creative process, from experimenting with dye techniques and selecting the perfect hues to the addition of custom shoelaces made from fabric remnants. This project showcased the beauty of handcrafted design within the context of a well-known brand.
THE TEAM
Emma Brooks — Lead Creative
KEDS — Design / Marketing Teams
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