As the founder and creative director behind the womenswear brand Pair Up, I was responsible for all aspects of its creation, development and day-to-day execution. This encompassed establishing a brand ethos centered on transparency and sustainability through the exclusive use of reclaimed textiles and local production.

My role included personally sourcing deadstock fabrics, designing and developing all garments with a focus on minimizing waste, managing relationships with ethical local manufacturers, and implementing circular practices. Furthermore, I oversaw all of the visuals, including photography, styling, and print/web design, to create a cohesive brand identity that reflected pair up's core values and unique aesthetic.

- Emma Brooks: Founder / Designer
- Sabrina Rounds: Lead Sewist
- Anais Wade: Photographer
- Sammy Noelle: Photographer
- Models: Savannah Cryar, Lauren Badenhoop, Elle Ching

Pair up was a small, Southern California-based womenswear brand driven by a deep commitment to transparency and minimizing its environmental footprint. We championed a hyper-local approach, sourcing dead-stock fabrics from the Los Angeles garment district and partnering with ethical manufacturers within the state.

By prioritizing reclaimed textiles, small-batch production, and innovative waste reduction techniques, pair up offered thoughtful pieces for the conscious consumer who valued both style and sustainability.

Website: pairupetc.com
Instagram: @pairup_etc
Founded in 2018 / Closed in 2025

- Founder
- Creative Director
- Brand Identity
- Print / Web Design
- Packaging
- Product Design
- Styling
- Photography