MAX WANGER
Services
THE PHOTOGRAPHER

Tasked with creating a memorable promotional piece for photographer Max Wanger, the solution was a large-format newsprint showcasing his distinctive, bright, and spacious photographs alongside minimal bold typography. A key feature of this design was the inclusion of a custom "looking glass." Inspired by 3D movie glasses, this set of colored shapes provided a tactile and conceptual interaction, allowing viewers to filter their view of the images and consider the subjective nature of perception.

- Jen Emerling: Photographer
- Wade Koch: Videographer
- Models: Julia Kostreva, Bri Scarff, etc.
- Camp Team: xx

CREDITS
THE PROJECT

Max grew up in the here and there of Los Angeles, Tokyo and Hawaii. His work is often described as colorful, whimsical and off-beat. He is particularly fond of less is more and the beauty of the unexpected. He currently lives in Southern California with his wife and business partner, Margaux, and their two kids, Dash and Rocky.

Website: maxwanger.com
Instagram: @maxwanger

- Print Design

This included a large format newsprint, shipping envelope, shipping labels, and the design and production of the "looking glass" glasses.

✺ Large format newsprint
✺ The "LOOKING GLASS"
✺ Hand dyed in small batches
✺ Stamped logo
✺ Cut pieces before being sewn
✺ Screen printed shipping envelopes
✺ Scrap bag made from cutting waste
✺ Studio mood board :)
✺ Fall / Winter '24 — Final Collection
✺ Showroom signage