Keds is an American footwear brand known for creating the original canvas sneaker in 1916. With its simple, timeless design and rubber soles, Keds became a cultural staple, worn by icons like Audrey Hepburn and Yoko Ono. Best known for its classic Champion sneaker, the brand has championed casual style and comfort for over a century.

Website: keds.com
Instagram: @keds

- Product Design
- Art Direction
- Photography

Partnering with Keds was a special opportunity to create something truly unique. Recognizing my clothing brand and love of small batch goods, Keds invited me to design and produce a limited run of hand-dyed sneakers.

The result was a batch of exclusive Keds, featuring a distinct color palette developed through close collaboration with their creative team. My involvement encompassed the entire creative process, from experimenting with dye techniques and selecting the perfect hues to the addition of custom shoelaces made from fabric remnants.

- Lead: Jones Studio
- Illustration Art: Rebecca Clarke
- Photography: Kate LeSueur
- Design Team: Emma Brooks, Mia Breedlove, Melina Sweet, and Sarah Wymer