This project involved the creation of the visual identity and packaging design for the brand, Foret Beauty, and its initial product, "Solstice Lips." Available in summer and winter editions, this hand-poured balm was formulated with distinct seasonal textures and scents. The key design objectives were to evoke a sense of peace and approachability, while conveying the care and preciousness of the product. The packaging was intentionally designed to complement the brand's philosophy of mindful rituals, subtly encouraging users to engage in a moment of calm when applying the balm.

- Jen Emerling: Photographer
- Wade Koch: Videographer
- Models: Julia Kostreva, Bri Scarff, etc.
- Camp Team: xx

Born from the creative vision of Erin Heath, Foret Beauty is a natural progression of her established Foret Design Studio. As a Cape Cod-based florist, prop stylist, and art director, Erin's diverse background shapes the brand's identity. Her deep connection to the beauty of nature, honed through her floral work, and her eye for visual harmony as a stylist and art director, promise a beauty brand that is both thoughtfully designed and intrinsically linked to the tranquility of its origins.

- Visual Identity
- Print Design
- Packaging
- Art Direction